Basics Marketing 01: Consumer Behaviour Hayden Noel

ISBN: 9782940373840

Published:

Paperback

176 pages


Description

Basics Marketing 01: Consumer Behaviour  by  Hayden Noel

Basics Marketing 01: Consumer Behaviour by Hayden Noel
| Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 176 pages | ISBN: 9782940373840 | 5.37 Mb

An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers andMoreAn up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers.

Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, end-of-chapter reviews, and exercises make Basics Marketing: Consumer Behavior an accessible introduction for anyone interested in consumer behavior and its role in marketing.



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