Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing Angus Jenkinson

ISBN: 9780077079505

Published: January 1st 1995

Unknown Binding

393 pages


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Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing  by  Angus Jenkinson

Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing by Angus Jenkinson
January 1st 1995 | Unknown Binding | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 393 pages | ISBN: 9780077079505 | 6.71 Mb

This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.



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